The term “rumour” has existed in 1325 in the Latin word “rūmor”. In recent century, with the introduction of the internet, they become widespread regardless of it is true or untrue. Bad rumours are really troublesome and create huge damage to the individual and even organisation, and they often resist correction. Humanology has conducted “target group” of the pervasive rumours that involved government on what the officials are planning, politics, business, celebrity and even companies. Moving to the industrial revolution 4.0, the application of artificial intelligence to various social media (Instagram, Twitter, Facebook) has put us at some risk that we have potentially become the victims of rumours regardless if it is true or false.
Would rumour only gives impact to the individual and companies? Definitely not! It might have the possibility to affect an economy. To illustrate, imagine there was a rumour that a listing company would retrench a huge number of staffs and have the risk of closing down. The stockholders may be scared. As a result, they would sell their shares. Can you imagine if the rumour is about a country? It would affect the stock market itself; even if there is no evidence towards the rumour. This is normal human behaviour!