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Humanology Behavioural Laboratory

The Humanology Behavioural Laboratory (HBL) is a research centre dedicated to human attitudes, behaviour and cognitive science with a unique focus on applying high-impact behavioural intelligence research methods in psychology, behavioural sciences, economics and business topics. Researchers linked to the HBL investigate a wide variety of topics such as consumer behaviour, behavioural economics, human decision-making process, human emotions, talent assessment, psychopathology and behavioural finance. Our services include designing products and services with purpose, forecasting seemingly irrational behaviour and building decision models with humans in mind. Our facilities include:

About Humanology

We are the expert in behavioural intelligence, behavioural economics and behavioural insights, enabling us to understand the often irrational behaviour of humans. We can help organisations to:

- Outperform themselves via relevant and focused research
- Develop effective strategies via consulting, skills transference
- Promote an increase in knowledge through

training and development and the nurturing of future leaders.

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73-3 Amber Business Plaza, Jalan Jelawat 1, Cheras, 56000 Kuala Lumpur
03-2856 8651/ 018-213 6755
03-2856 8651
info@hba.com.my

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